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Saudi’s MOST HAPPENING CONFERENCE

Our Story

Step Saudi is home to Saudi's best entrepreneurs, investors, creatives, and digital enthusiasts. Step Saudi features 4 content tracks, more than 50+ startups, and 1500+ attendees. Step Saudi takes place virtually across 2 days with Step's renowned program, exhibition, startup activities, and experiences.

1500+

Attendees

100

Showcasing Startups

4

Conference Tracks

50+

Companies & Government entities participating

Previous Speakers

Omar
Rebhan

Tasaru

Omar
Rebhan

Tasaru

Omar Rebhan is the CEO of Tasaru (Tasaru Holding). He is a business development expert with focus on venture building, team management, strategy and execution. He also is an active Angel Investor and startup advisor.

Mohammed
Jawabri

Lendo

Mohammed
Jawabri

Lendo

Mohamed Jawabri is the co-founder and Chief Operating Officer (COO) of Lendo. As an IT professional with years of extensive experience and in-depth knowledge, he managed more than 20 primary tech projects under the e-government sector for Vision 2030 & National Transformation Program (NTP) with different ministries in Saudi Arabia. He also served as a consultant at Riyadh Chamber of Commerce. Mohamed has a bachelor of computer engineering, and PMP certified from PMI.

Zainab
Al
Sharif

Plus VC

Zainab
Al
Sharif

Plus VC

Zainab Al Sharif, is the Investment Associate at Plus VC, a venture capital firm that invests in tech startups across the MENA region and diaspora.. She has extensive experience as an Investment Analyst in the private equity and venture capital field and is passionate about contributing to the growth of the global entrepreneurial ecosystem. Previously, she worked as a Senior Investment Analyst at Dividend Gate Capital (DGC), and as a Senior Investment Analyst at 500 Startups. Zainab specializes in generating new leads for investment opportunities by collecting and analyzing data based on new and current trends. Zainab has earned her MSc from King’s College London in Risk Analysis, and a BA in Business Management with Finance and Financial Services from the University of Westminster.

Abdulaziz
Saja

Tabby

Abdulaziz
Saja

Tabby

Driven professional. Love a good challenge. Feel energized working in a dynamic environment with smart individuals, analyzing problems, developing solutions, driving impact and creating long lasting relationships with the people I work with. A finance grad. Started off my career in commercial banking followed by a career switch to management consulting post-MBA embedding me with the drive, ownership mindset and the resilience needed to achieve my goals. Decided to take the leap into the startup world with tabby and getting the chance to flex my entrepreneurial skills in a start-up environment. Been a great two years so far with an amazing team. Look forward to taking tabby to the next level.

Lateefa
Alwaalan

ENDEAVOR SAUDI

Lateefa
Alwaalan

ENDEAVOR SAUDI

Lateefa Alwaalan, is an inventor, and a serial entrepreneur. She started her first company at the age of 16. She earned her bachelor degree in computer science from King Saud university and later gained experience in information technology from working at different companies. In 2011, Lateefa earned a Technology management MBA from University of Washington. Her passion for Arabic coffee drove her to reinterpret how Arabic coffee drinkers consumed it. She started her first steps in (Yatooq) by manufacturing readymade Arabic coffee blends, and the first automated Arabic coffee machine. Yatooq sold thousands of coffee machines across the GCC countries and the world. She also recently co-founded Aroom a company focused on developing technology for coffee vending machines. Her passion for women empowerment drove her to co-found CellA+ in 2012. A Saudi professional women's network, which has about 3000 members. Lateefa acted as president of the network during 2015. Lateefa received Arabs Women Awards Entrepreneur of the year 2014, and in 2015 she received EY entrepreneur of the year for Saudi Arabia. Forbes magazine listed Lateefa in the Kingdom's most innovative leaders for 2013/2014/2015. More recently, Harvard Business School published a case study about Yatooq in Nov 2018. Currently, Lateefa is the managing director for Endeavour Saudi, which is part of Endeavor's global network. Being an Endeavour entrepreneur her self since 2014, she is driven by her believe of how endeavor supports high-potential companies can impact local economies positively. Lateefa has also been appointed as board member to the Riyadh chamber of commerce.

Previous Step Speakers

Robert
Scoble

Infinite Retina

Robert
Scoble

Infinite Retina

Transformation Group Partner, Former UpLoad VR Entrepreneur in Residence and Futurist for Rackspace, Blogger, and Author Robert Scoble is among the world’s best-known tech journalists and futurists. He is also a keynote speaker and most passionate about Virtual and Augmented Reality and how they will change and disrupt business. Futurist Based on his many meetings with tech pioneers and thinkers, he is always looking for early changes in patterns that foretell lasting trends. Three such trends have resulted in his three books with Israel. Siri was launched in his house. He did the first live video from inside the first Tesla (Elon Musk gave him a ride before he gave his best friend a ride). He has the first video of a Google self driving car up on YouTube. He was first to show the world many companies and technologies, like those, and Flipboard, Pandora, Instagram, and thousands of others. Technology Expert Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He later worked for Fast Company as a video blogger, and then Rackspace and the Rackspace sponsored community site Building 43 promoting breakthrough technology and startups. He worked for Upload VR  — a new media site covering virtual and augmented reality — as its entrepreneur in residence, where he developed new shows, events, with other entrepreneurs in the Upload Collective, a co-working space for virtual reality-focused startups. Transformation Group, LLC Founded by Robert Scoble and Shel Israel in March 2017, Transformation Group, LLC, is the first consulting firm dedicated to helping big brands develop and implement Mixed Reality (MR) strategies, a trend just now starting that will soon transform businesses as profoundly as the smartphone did a decade ago. They believe that a decade from today the center of digital commerce and life will have migrated from today's handsets to tomorrow's VR and AR headsets--or smart glasses, as they will be called. Robert wants to help brands understand, plan and implement strategies to make this vital transformation. Books Robert has interviewed thousands of tech company founders, and his three books, written with Forbes author Shel Israel, have predicted three decade-long trends Naked Conversations predicted how businesses would use Social Media before Facebook was released. Age of Context predicted how wearable and mobile technology would bring new kinds of software. His newest book, The Fourth Transformation, predicts how augmented and virtual reality will change every business. Keynote Speaker As a globally in demand keynote speaker Robert delivers a rocket ride through the future of technology, and shows you how your business is about to be disrupted by mixed reality, which will bring a new user interface onto smart cities, IoT devices, self-driving cars, robots, and drones. He gives businesses an insight into how other businesses, like Sephora, Disney, and Ford, are already using augmented reality and how your business will need to change to get ready for consumers and workers who will be wearing augmented reality (or what we call mixed reality) glasses while interacting with their business.  

Jeremiah
Owyang

Kaleido Insights

Jeremiah
Owyang

Kaleido Insights

Jeremiah is a technology analyst who forecasts how technology will impact business, society and our lives, based in Silicon Valley.

Kat
Cole

Focus Brands

Kat
Cole

Focus Brands

Kat Cole is an inspiring leader and operator with a track record of turning around companies and building brands, teams and high-growth businesses over two decades. As COO and President of Focus Brands, the owner, franchisor and operator of global limited-service food brands, doing billions in product sales in over 50 countries, she leads the company's 7 brands: Cinnabon, Auntie Anne’s, Moe's, Schlotzsky's, McAlister's, Carvel and Jamba with 6500 operations globally, and leads the multi-brand licensing and CPG business. She is formerly president of Cinnabon Inc. and past Group President Focus Brands. She has led the evolution of several brands through product and technology innovation, organizational structure changes and building customer-centered cultures. Kat is a Young Global Leader of the World Economic Forum, a member of the Milk Bar Board of Directors, an advisor to high-growth businesses, and mom of two. Kat is a past member of the United Nations Global Entrepreneurs Council, was featured on CBS Undercover Boss, and was named one of Fortune’s 40 under 40. She is past chair of the board of the Women's Foodservice Forum, past Silver Plate winner from IFMA, named most admired leader by QSR magazine and named Elliot Leadership Motivator of the year. She is a college dropout, yet has her MBA in International Business. Her journey from restaurant hostess at 17, executive by 26, president by 31, and investor by 35 is often shared as an example of the American and entrepreneurial dream. Outside of the foodservice industry, Kat is an angel investor and advisor to early-stage consumer products and Direct-to-Consumer companies and an outspoken advocate for women’s issues and the broader role of business in democratizing access to education and opportunity.

Allen
Blue

LinkedIn

Allen
Blue

LinkedIn

Allen Blue is vice president of product management and cofounder of LinkedIn, the online professional network. At LinkedIn, he is responsible for LinkedIn’s overall product strategy. He also sponsors LinkedIn’s work and education products within the economic graph team, including the products and platforms supporting Skillful.com (a joint effort to close the middle skills gap in the United States between LinkedIn and the Markle Foundation.) He advises several startups in Silicon Valley, most focused on improving health and education. He sat on the U.S. Commerce Department’s Data Advisory Council, helping guide the department’s efforts to make its data broadly available to American businesses. Blue serves on the boards of the Hope Street Group, a non-profit which focuses on bringing economic opportunity to Americans through a combination of policy and practice, and Change.org, an online destination for making grassroots-driven change easier. Before LinkedIn, Blue cofounded SocialNet.com, an online dating service, and graduated from Stanford University.

Charles
Schreger

NYU

Charles
Schreger

NYU

Former president of HBO Enterprises, currently marketing professor at NYU Stern School of Business, visiting professor at American University in Dubai and former staff writer at the Los Angeles Times.

Mike
Butcher

TechCrunch

Mike
Butcher

TechCrunch

Mike Butcher (FRSA) is currently Editor of TechCrunch Europe. Mike is also involved in a project to bring European technology entrepreneurs and investors together in a club environment called TechHub (@TechHub), in London initially. A long time journalist, Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. He is a former editor ofNew Media Age magazine, the leading new media weekly in the UK, and the European edition of The Industry Standard magazine. Since 1996 he has launched or re-launched numerous media web sites and in 2000 he was nominated as NetMedia's European Internet Journalist of the Year. In 2004 he was voted "One of the 100 Innovators of the UK Internet Decade" by GfK NOP, the fourth-largest custom research business in the world. In July 2008 he was put at No. 47 out of the Top 100 people in London's creative industry by The Independent newspaper and The Hospital Club. In August 2008 TechCrunch Europe was awarded the best "Web 2.0 and business blog" in the UK, by the readers of Computer Weekly magazine. In 2009 it was named as one of the Top 10 blogs out of the UK. Also in 2009 he was named one of the Top 10 bloggers on Twitter in the UK. In October 2009 he was named one of the Top 50 most influential Britons in technology by The Daily Telegraph. In April 2010 he was named as one of Britain's Top 100 "digital power-brokers" by Wired UK magazine. In April 2010 TechCrunch Europe was shortlisted in the Specialist Digital Publisher category of the prestigious UK-based Association of Online Publishers' Digital Publishing Awards. In November 2010 he was named as one of London's most influential people in New Media and "king of dotcom commentators" by The Evening Standard Newspaper. In February he was listed as one of the Top 100 most influential people on Twitter in the UK. He has spoken at the prestigious Monaco Media Forum and Le Web, among many other conferences. Mike is a regular commentator on the technology business, appearing on BBC News, Sky News, Channel 4 and Bloomberg. Mike's personal blog is mbites, while he Twitters as @mikebutcher.

Christopher

Schroeder

NEXT BILLION VENTURES

Christopher

Schroeder

NEXT BILLION VENTURES

One of the most interesting questions of our time is what will happen to societies, economies and innovation as almost everyone has a super computer in their pocket — and what it will mean for those who don’t. Now, with access to rapidly changing tech, and with Covid, much is massively accelerated. When I travel — now on zoom, once 250,000 miles a year - I love to see and understand this shift bottom up; to understand differences in culture, history, governance. But I also love to see what is shared as, for all the diversity across borders, problem solvers in rising markets share a ton - more so often than with the West. Tremendous impact and wealth will be created. I am hopeful by nature; love to hike; read much of the time; try to be of-service all of the time - and hopefully share all of it first and foremost with my kids.

Mudassir
Sheikha

Careem

Mudassir
Sheikha

Careem

CEO and Co-Founder at Careem Mudassir looks after growth and expansion. He spent a geeky decade in Silicon Valley before becoming a management consultant in the region. He aspires to build the Middle East's first corporate institution that will improve people's lives and inspire others. When not traveling, he is hanging out with Captains and giving engineers feedback on user interface. He is an alum of McKinsey, Stanford and USC.

Ronaldo
Mouchawar

SOUQ.com

Ronaldo
Mouchawar

SOUQ.com

The co-founder and CEO of SOUQ.com, the largest online retail and marketplace platform in the Arab world. Since co-founding SOUQ.com in 2005, Mr Mouchawar has overseen aggressive expansion of the company to become the first choice in online shopping for millions of customers in the Middle East. Mr Mouchawar has more than 15 years of experience in technology and business management. He started his career as a Technical and Systems Consultant with EDS in the US, and before starting SOUQ.com, he spearheaded a consulting company that managed numerous web and e- commerce projects in the Arab world. Mr Mouchawar holds a Master's degree in Digital Communications and a Bachelor’s degree in Electrical and Computer Engineering from Northeastern University in Boston, MA. Mr Mouchawar’s family background is in trading, which combined with his passion for innovation and technology, has led him to start, develop and lead the e-commerce market in this region. As keen to set high goals for himself and his team in his career as he did as a Basketball player, he is an inspiration to young entrepreneurs looking to blaze their own trail and he is passionate about creating jobs for Arabs and like-minded entrepreneurs to join his growing team. In March 2015, Mr Mouchawar received an award from His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in recognition of SOUQ.com’s digital influence in the UAE. Recently, Mr Mouchawar was awarded the prestigious Retail Business Leader of the Year & Entrepreneur of the Year Awards by Gulf Business (Motivate Publishing).

Mark
D'Arcy

Facebook

Mark
D'Arcy

Facebook

VP, Chief Creative Officer at Facebook where he leads the company’s creative efforts to make advertising across Facebook and Instagram more relevant for people and more valuable for businesses. Mark joined Facebook in 2011 and today his team, The Creative Shop, operates from more than 40 Facebook offices and last year alone helped produce several thousand projects across Facebook, Instagram, Messenger and Oculus for an extraordinarily diverse client base including 80% of the world’s top 100 advertisers. The Creative Shop does all this through close partnerships with all the major advertising groups and collaborations with independent creators, influencers, artists, production companies, media companies and technologists. The work these partnerships create is regularly recognized in the press for driving innovation and at leading award shows, including Cannes Lions, where Mark has served on the inaugural Innovation and 2016 Glass Lion juries. Mark helped establish the Facebook Awards to celebrate the best creative work on the platform and in 2012, he founded the Facebook Global Creative Council. Mark is proud to serve on the boards of AD and the IFP, Independent Filmmaker Project.

Previous Partners

WHAT GOES ON

TALKS AND WORKSHOPS

The agenda will feature virtual talks, panels, fireside chats; technical workshops and more covering startups, funding, digital media, fintech, and future tech.

STARTUP PROGRAMMING

With 50+ startups showcasing virtually, Step Saudi hosts multiple programs and opportunities to facilitate connections with investors, clients, partners virtually.

SATELLITE EVENTS & MEET-UPS

Step Saudi curates focused virtually networking opportunities and meet-ups across industries, job levels, and interests hosted by VCs, incubators, digital agencies, and other partners.

EXHIBITION AREAS

Tech companies and brands across multiple industries will participate at Step Saudi 2020 virtually where startups and attendees get the chance to connect with the best in their industry and learn what’s new in the market.

BRAND ACTIVATIONS

Leading brands in the tech and digital space from FMCG brands to automotive companies, banks, media, and tech solutions, host first-of-their-kind virtual activities to interact with attendees and startups.


ENTERTAINMENT

Step Saudi 2020 will feature experiences including virtual music performances, and other entertainment and activities across the 2 days of the event.