العربية English

March 25, 2019Riyadh, KSA

Riyadh’s Most
Happening Conference

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Our Story

STEP started out as a series of workshops and small gatherings, and over 7 years has grown to become the largest tech experiential festival in the Middle East. The last edition of our Dubai event, featured 4 conferences, more than 250 startups showcasing, and 6000+ attendees over two days. Now STEP is launching in Saudi on March 25 and will be the new home to the best entrepreneurs, creatives, and digital enthusiasts in the Kingdom.

1500+

Attendees

100

Showcasing Startups

4

Conference Tracks

50+

Companies & Government entities participating

CONFERENCES

1 Conference, 4 content tracks

Speakers

More Speakers Coming Soon

Yousef
Hammad

BECO Capital

Yousef
Hammad

BECO Capital

Prior to joining BECO, Yousef held various roles with General Electric, most recently as a Commercial Operation Director for GE’s Aviation business, responsible for managing sales campaigns for Saudi Arabia and Turkey. Before that, Yousef worked in the GE & Mubadala $5 billion joint venture. He also co-founded multiple businesses in Saudi Arabia: Cafe Arab, an artistic social space and coffee shop; Eventana, a corporate event management firm and Chemya, an industrial chemicals and lubes distributor. Yousef has also been an active angel investor over the past few years where he invested in multiple startups, regionally and internationally.

Salman
Jaffrey

WA’ED

Salman
Jaffrey

WA’ED

Salman T. Jaffrey is the Chief Investment Officer at Saudi Aramco Entrepreneurship Ventures (also known as Wa’ed Ventures), a $200 million venture capital fund established by Aramco to invest in promising Kingdom-based entrepreneurs and ideas that promote economic development in Saudi Arabia, and the entrepreneurship and innovation ecosystem in the Kingdom. The fund targets innovative and impactful, early-stage startups that have high growth potential, offer scalable business models, and are led by committed entrepreneurs. Salman is also an investment committee member for the ‘StartUp Lab’, a technology and innovation-driven incubator and seed fund at the Aramco Entrepreneurship Centre. Salman has more than 13 years of experience consulting and investing in venture capital and private equity deals. He has led a number of investments across the deal continuum – from originating, evaluating and executing deals to maximizing investment value – and has managed a sizable investment portfolio. As an investment specialist, Salman has focused on business valuation and financial due diligence across a diverse range of sectors including technology, healthcare, hospitality, retail, and energy. He has consulted on venture capital and private equity investments, mergers and acquisitions, buy and sell-side mandates, strategic planning, market entry, carve-outs, and divestitures. Prior to his current role, Salman was the Chief Financial Officer at Saudi Aramco Energy Ventures, a $500 million corporate venture capital fund that invests globally into early-stage and high growth companies with technologies of strategic importance to Saudi Aramco, to accelerate their development and deployment in the Kingdom. He has previously worked at leading professional advisory and consulting firms, including PwC and Ernst & Young. Salman holds a master’s degree in business forensics from the University of Melbourne and a bachelor’s degree in commerce from Bond University, Australia. He is a Certified Public Accountant (CPA) and has undertaken several leadership programs at Saudi Aramco. Salman has also completed an executive program on venture capital from UC Berkeley and an innovation & entrepreneurship program from Stanford University.

Salah
Sharef

Syarah

Salah
Sharef

Syarah

Salah Sharef is a serial entrepreneur who founded his first startup more than 10 years ago. In 2008 he founded OpenSooq, an Arabic classifieds marketplace which currently attracts more than one billion page views in traffic per month. In 2015, Salah left OpenSooq for his new venture startup, Syarah, an online marketplace for buying and selling cars. Syarah has successfully closed two rounds of investment since it’s launch and currently attracts more than 2 million visits per month. You can find more information about Syarah at the following link:
Saudi startup Syarah raises $2 million for its online car marketplace

Raha
Moharrak

First Saudi woman to conquer Mount Everest

Raha
Moharrak

First Saudi woman to conquer Mount Everest

Always a curious child, for as long as she can remember, Raha dreamed of challenging adventures, seeing the world and perhaps even changeling it. From a young age her eccentricity was obvious, blessed with parents who never asked her to change, teaching her to dream big and live even bigger, and raised her with the belief that life is what she makes of it and her dreams are a reflection of the endlessness of her capabilities. Graduating with a bachelors in Visional Communications from the American University of Sharjah then started her career at a leading advertising agency, Raha’s life changed the day she summited Kilimanjaro and challenged herself, her society, and culture. It was there, between the clouds, standing on Africa’s roof where her spirit could no longer be silenced and nothing could hold her back from her love of adventure, Kilimanjaro open the doors to 8 more summits, yet still her love affair with altitude was insatiable, and her curiosity as to where her limits were grew fierce, just when she thought she found them, she set eyes on Everest, and the dream that turned her into an accidental role model was born, on may 18th 2013 a year after seeing the legendary mountain Raha made history by being the first Saudi woman to summit Everest and the seven summits, forever proving we could attempt the impossible and maybe even achieve it no matter where we are from, she’s living proof that if children are raised confident and curious,unapologetically who they are,then we’re capable of anything, Even for a Saudi woman to stand on top of the world.

Nasreen
Alissa

Know Your Right App

Nasreen
Alissa

Know Your Right App

Nasreen Alissa is an attorney and entrepreneur. She has set up her own boutique law firm in July 2018, and it is the first law firm in Riyadh, owned and led by a Saudi female with the specialty of intellectual property, corporate and information technology. Prior to opening her own law firm, Nasreen worked as an attorney at Freshfields Bruckhaus Deringer LLP in association with The Law Firm of Salah Al-Hejailan for five Years. Nasreen has two mobile (IOS and Android) applications. Knowyourrights: The application is one of a kind and first in the Middle East. It was made to educate Saudi women on their legal rights in courts and in family law matters. Gulflink: Gulflink is a multimedia messaging app made exclusively for the Gulf area: Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, United Arab Emirates, Yemen and Iraq. With the 21 st century youth staring more at their screens than at their peers, Gulflink comes with the message to improve communication and enrich our youth with more than meaningless social media. Gulflink delivers high-end products that meet with our demanding and intelligent youth and to our people on a different level.

Mazen
AlDarrab

Zid

Mazen
AlDarrab

Zid

Mazen AlDarrab, specialized in E-commerce, E-marketing and enabling companies to foster their work by maximizing the power of technology and e-business. Practically, Mazen founded and managed : E-Commerce SEA (2009-2012) an e-commerce company specialized in building e-commerce retail in Arabian region. Moreover, he is on the board of several startups and angel investor in several startups in Saudi and in the valley. Currently, Mazen is the founder of Zid Holding for ecommerce (http://zid.sa) Academically, Mazen holds a Master Degree in E-commerce from The University of Western Australian and a Bachelor in computer science from King Saud University in Riyadh.

Khalil
Al-Shafei

WA’ED

Khalil
Al-Shafei

WA’ED

The CEO and Managing Director of Saudi Aramco Entrepreneurship Venture Co. “WA’ED.” Prior to joining Wa’ed, Mr. Al-Shafei joined Aramco Services Company (ASC), the U.S. subsidiary of Saudi Aramco, in 2012 as the manager of the ASC Technical Services Department. In this role he oversaw a wide of company activities, including the North America venture capital subsidiary Saudi Aramco Energy Ventures, as well as responsibility for engineering, information technology, quality insurance and inspection, environmental stewardship, megaprojects and project support, and technology transfer. Prior to joining ASC, Al-Shafei was appointed as the interim president of the King Abdullah Petroleum Studies and Research Center. In this role, he oversaw the center’s development and launch, including strategies for research, human capital, information technology, finance, procurement, and public relations; as well as the facility’s construction. He recruited the Center’s executive staff, and led the launch of the Center’s inaugural conference in 2011. Al-Shafei spent more than 30 years with Saudi Aramco, a fully integrated, global petroleum and chemicals enterprise, serving in numerous leadership and professional positions. As the director of the Research and Technology Program, he guided the development of the corporate strategic plan for downstream research and technology programs. Al-Shafei also served as a member of Saudi Aramco’s Corporate Strategic Committee leading the development of the corporate strategies for clean fuel, oil to chemicals, oil to hydrogen, oil by wire, carbon and sulfur management; and he investigated the impact of environmental and legislative policies on oil demand. He also led the development of collaboration strategies within Saudi Arabia and global research institutions in Europe, the United States, China and Russia. Al-Shafei, while serving as the Manager of Materials Planning and System Department, led the development of new programs to optimize the company’s supply chain management to reduce procurement cost and time, and to strategically position the company to take advantage of commodity market conditions. Al-Shafei was the chief editor of the Proceedings on Engineering for Calcareous Sediments and has published several technical papers at industry conferences worldwide. He was also one of the founders of the American Society of Civil Engineers-Saudi Arabia Section and was elected president for two terms. During the course of his career, he has received several technical and leadership awards.

Husam
Yaghi

Al Hamrani Group

Husam
Yaghi

Al Hamrani Group

Husam Yaghi holds a Ph.D. in Computer Science from LSU in Baton Rouge, Louisiana (1991-1997) and a Bachelor degree in Electrical Engineering from Southern University in Baton Rouge, Louisiana (1979-1984). In addition to his long list of accomplishments, two years ago he introduced Blockchain solutions in Saudi Arabia by creating Ateon (www.ateon.net); a systems integrator of solutions from distinguished international partners. Spoke at conferences in KSA, Dubai, and London. Built a strong dedicated team, educated and coached the team, and within less than a year, the company won contracts; which were reported on by international media. In July 2018, Ateon was acquired by Alhamrani Universal (http://www.universal.com.sa).

Basil
AlGhalayini

BMG Financial Group

Basil
AlGhalayini

BMG Financial Group

Chairman and CEO of BMG Financial Group (“BMG”), Previously, he was Managing Director at The International Investor, London, UK, and prior to that, he was with the Investment Management Division of The National Commercial Bank of Saudi Arabia in Jeddah and London. Since BMG’s inception, Al-Ghalayini has been acting as team leader for equity and debt capital market transactions such as Rights Issues, IPOs and Private Placements, as well as leading a Government mandated assignment for the comprehensive review of the insurance sector in order to arrive at a set of recommendations for the sector’s eventual consolidation. He is also a frequent participant in official business delegations representing the private sector of Saudi Arabia. Al-Ghalayini is the Chairman of Authorized Persons 5th Committee (Advisors and Arrangers). He is the Chairman of AkarOne in KSA. He is Non-Executive Director of BMG Wealth LLP in the UK. He is the Chairman of BMG Foundation. He was the Secretary General of the Arab Bankers Association of the United Kingdom, Vice Chairman of Saudi-British Businessmen Council and Chairman of Saudi-Syrian Businessmen Council. He received his B.Sc. degree from King Saud University, KSA, CSS from Harvard University, USA, and IMD from London Business School, UK.

Bander
Almutlaq

Arabion Intermedia

Bander
Almutlaq

Arabion Intermedia

Managing Director – Serial entrepreneur who started up iMashfa, 3limna, Printly.me, TheXplorers.Guide, and lately KernaVa.com – Co founder of Arabion Intermedia which incubates all above. – Incubator Managers Certified Trainer – Mentor for many successful startups – Tech savvy , drones lover & Adventurer – TEDxArabia & TEDxJeddah Founder & Curator

Amal
Dhokan

BABSON Global

Amal
Dhokan

BABSON Global

As Director of the Babson Global Center for Entrepreneurial Leadership, Amal is responsible for the strategic direction, tactical execution and operational oversight of the Center. The BGCEL focuses on expanding the practice of Entrepreneurship at all levels. She has a diverse range of experience in management, teaching, training and marketing related roles, particularly in education. Over the past four years, Amal has played multiple leading roles at King Abdullah University of Science and Technology (KAUST) and at the Entrepreneurship Center in particular. She managed the university startup accelerator, which was funded by Saudi British Bank (SABB) and hosted twenty-eight startup teams in its first edition with a variety of technologies including IOT, New Materials, Software and Biotechnology from 13 different universities. Amal managed the program design, sponsor engagement, startup mentorship and other related matters. Amal taught and co-designed a course in Entrepreneurship and Technology Innovation that was offered to Masters and Post-Doctoral students. She designed and taught in the executive education programs with a focus on innovation for companies and other institutions either in-house or at KAUST. Amal delivered training sessions in all signature programs designed for the needs of the customers. Prior to that she worked in the KAUST Seed Fund that worked with research startup funding and investments. Previously Amal managed an educational organization where she designed programs and innovative initiatives to be implemented by educators in any available setting. In addition to teaching, Amal ran her own business, which organized mega marketing events and offered commercial consultancy to large organizations. Her clients included several Dubai government departments, the Kaminski hotel ‘Mall of the Emirates, Infiniti Cars and other service providers. She was also involved with a joint venture with a startup in Dubai focused on creating media and production services to a variety of agencies including Starcom Dubai, Yahoo Dubai among many others. Amal taught Services Marketing at Wollongong University and published several business articles focused on services marketing. She has experience in coaching, training and mentoring individuals and teams. Combining seventeen years of working experience in education, strategic marketing, services design, coaching and training has given her an edge in delivering an experience designed to last. She participated in many international and regional events as a speaker and a trainer in innovation and Social Design Thinking such as TEDex, the annual Conference of the Islamic Development Bank in Mozambique and Jeddah, Startup Istanbul and MIT enterprise forum.

Ahmad
AlZaini

Foodics

Ahmad
AlZaini

Foodics

Ahmad Alzaini is the co-founder and CEO of Foodics, a fast-growing foodtech startup. A businessman by nature, Alzaini is an app aficionado, developing businesses in Saudi Arabia within several industries. Today, Foodics has extended to new markets across the MENA region, processing over 1 billion transactions, and offering the latest technology in POS and restaurant management.

Adwa
Aldakheel

Direct Influence Company

Adwa
Aldakheel

Direct Influence Company

Adwa AlDakheel, a businesswoman, a stock analyst, first place winner of 3 Capital Trading Market competitions, a professional guitarist, an author of a best-selling book in Saudi Arabia, a licensed pilot, an award-winning poet, a Squash champion, and one of the most influential figures on Social Media in the GCC region all by the age of 25. In a recent study done on the most influential Social Media figures in the Middle East, Adwa was in the top three long with Ahmed Alshugairi and Thunayan Khalid; with a reach of over 2+ million individuals on social media, Adwa’s content revolves around education, social responsibility, and lifestyle. In another study done by Ithraa Consulting Group, university students were asked if they had a role model, and 80 percent of the students answered Adwa Aldakheel – mostly due to her close age to these students. Because of her eclectic range of interests and subjects to discuss, Adwa’s personality and content appeal to a large audience from all different ages and background.

Abdallah
Altamami

iNet

Abdallah
Altamami

iNet

With more than 10 years of experience in technology investments, Abdullah serves as Managing Director of Investments for Integrated Networks (iNet), a leading technology firm in Saudi Arabia with more than $30m assets under management in venture capital across the world. He sits on the Board of Directors for Loyyal Corporation (San Francisco, USA – Loyyal.com), HyperPay (Riyadh, KSA – HyperPay.com), and Eco4Pay (Dubai, UAE – Eco4Pay.com). By being an active board member in helping companies execute on partnerships building, revenue growth, and scaling strategies; Abdullah managed to successfully deliver more than 300% Return on Investment (ROI) on iNet investment portfolio for the past four years. Previous to current responsibilities, Abdullah worked with Merrill Lynch Wealth Management (Miami, USA) advising a team of VPs and their clientele on investment strategies, fund selection, and long term financial planning. He also worked with Cisco Capital (Miami, USA) assessing potential investment targets in South America, and Jadwa Investment (Riyadh, KSA) covering major global economies, regional micro and macro economic drivers, and investment selection in public equities market. Academically, Abdullah is a graduate from University of Miami (Florida, USA) with both a Bachelors degree in Computer Science and Mathematics, and a Masters degree in Management of Technology. During his studies, he regularly engaged with the entrepreneurial community in Florida, and later in 2009 he founded PlayJoiner; a pro bono online platform for managing sport events and tournaments. Aside from his professional responsibilities, Abdullah advises local (KSA) entrepreneurs on how to attract venture capital and scale businesses, and government entities on building the ecosystem.

Super Partner

Transportation Partner

WHAT GOES ON

TALKS AND WORKSHOPS

STEP Saudi hosts panels and fireside chats with 4 content tracks; runs workshops and programming simultaneously covering startups, digital media, fintech, and future tech.

STARTUP PROGRAMMING

With 100+ startups showcasing and 50+ companies and government entities, STEP Saudi hosts multiple programs to facilitate connections with investors, clients, partners.

SATELLITE EVENTS & MEET-UPS

STEP Saudi curates focused networking opportunities and meet-ups across industries, job levels, and interests hosted by VCs, incubators, digital agencies, and other partners.  

EXHIBITION AREAS

Tech companies and brands across multiple industries will participate at STEP Saudi where startups and attendees get the chance to connect with the best in their industry and learn what’s new in the market.

BRAND ACTIVATIONS

Leading brands in the tech and digital space from FMCG brands to automotive companies, banks, media, and tech solutions, host first-of-their-kind activities to interact with attendees and startups.

ENTERTAINMENT

STEP’s Saudi festival creates engaging networking opportunities beyond conference programming with outdoor activities such as food trucks, music performances, and pop-up vendors across the event areas.