The STEP 2019 line-up just keeps getting more exciting *dance move*. 1. Kaj Pyythia, CXO at MaaS Global; the youngest and fastest growing Mobility as a Service platform. We’ll be covering how Finnish startup, MaaS Global, launched the Whim app deemed the “Netflix of […]

The debate on crypto is ongoing and we’ll be tackling some of the views at STEP Money. Among our STEP Money line-up is Zac Cheah of Pundi X Labs, based in Indonesia, who wants to make using cryptocurrency as accessible as “getting bottled […]

1. Brand activations One of the must sees at every STEP Conference is what brands have in store for us. If you weren’t at STEP 2018, you missed the first of its kind, autonomous Pepsi Smart Cart, (you can check […]

STEP Conference 2018 saw the birth of a new format, with 4 focused conferences spanning across 2 days and a takeover at Dubai Internet City. Tackling the latest in each of their industries, STEP Start, Money, X, and Digital paired […]

Manal Rostom, Egypt’s most prominent female mountaineer, has achieved many firsts for Arab and Egyptian women, from being the first Hijabi woman to be featured in an international Nike campaign, to being the first Egyptian woman to run the Great […]

“The STEP conference has taken place for five years, but 2018 was the first time a driverless vehicle, namely the Pepsi Smart Cart, was piloting itself around the venue.” – Forbes Pepsi launched it’s brand new “Pepsi Smart Cart”, an autonomously […]

In a conversation with Wamda’s Fadi Ghandour, Hande Cilingir, CEO at Insider and Hosam Arab, CEO at Namshi share their stories as founders, and CEOs, discussing how one should deal with changing roles as leaders for the sake of their […]

STEP Conference’s annual pitch competition brings together talents from all over the region to showcase their ideas to a panel of experts. STEP 2018 attracted inspiring startups from different industries such as health, fintech, adtech, and e-commerce. Here’s how it works- startups […]

Asad Rehman, Director of Media and Digital Transformation at Unilever in MENA, joined Turi Munthe from North Base Media in a fireside chat on STEP Digital stage earlier this year, to discuss media communication and digital transformation for brands. Below […]

We’re pretty sure you have seen carpool karaoke videos circulating the internet. This year at STEP2018, VW changed up the game with a carpool mentoring activation called Meet The Mentors. With VW, we invited A-lister entrepreneurs to give advice and tips to […]

Womena, a Dubai-based angel investment fund, has launched their very own accelerator program last March. They named the program Womentum,an early stage accelerator program, that aims to encourage and support female founders based in the Middle East and North Africa […]

Earlier this year, over 200 speakers participated at STEP Conference and shared their experiences with over 6,000 attendees. STEP2018 took over Dubai Internet City, transforming the space into a festival celebrating technology and innovation with industry changers and movers. Below […]