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Tap Payments unified the fragmented payment landscape in the region by developing a single and unified API driven payment gateway, goSell, for all payment methods that are highly adopted by consumers in the region such as KNET, Mada, Benefit, Fawry, OmanNet & NAPS alongside Visa, Mastercard & Amex as well as alternative payment methods such as STC Pay & Apple Pay.

Tap has also formed partnerships with key members in the industry such as banks, payment networks, fintech ecosystem builders, and regulators, following a proactive approach in elevating financial technology within the MENA region. 

Today, Tap operates in 9 countries and has simplified online payments for over 50,000 businesses of all sizes across various industries, such as retail, food, airlines, and more.