NOVEMBER 26-27, 2024
THE ARENA RIYADH


DIGITAL TRACK

The Digital Track explores international developments in content, marketing, retail, and ad tech. Experts convene to share insights through talks, panels, and breakout sessions, shaping the future of digital innovation.

What We Cover

Changing the Digital Media Narrative
Evolving content strategies to prioritize authenticity, inclusivity, and audience engagement in digital storytelling.
Brand Reach and Loyalty
Expanding brand visibility while fostering deep customer connections through personalized experiences and consistent engagement.
Shoppertainment
Blending shopping with entertainment, creating engaging, interactive experiences that drive consumer interest and sales.
Future of Retail
Transforming retail with tech-driven innovations, sustainable practices, and seamless online-offline shopping experiences.
 

DIGITAL TRACK SPEAKER

Anastasiya Golovatenko, آناستازيا جولوفاتينكو

Sherpa Communications

Anastasiya Golovatenko, آناستازيا جولوفاتينكو

Sherpa Communications

Anastasiya is an accomplished PR professional and business advisor who leads a B2B-focused communications consultancy Sherpa Communications. With more than 17 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful results through the strategic use of communication.

Omar Malaikah

Quantum Platform

Omar Malaikah

Quantum Platform

Co-Founder & CEO of Quantum a leading Retail Media Technology company, Omar built a reputable ad technology company that is reshaping how consumers interact with brands by helping brands to connect online with offline marketing data. Hold a degree in both Marketing and Finance with academic training and experience in data science.