Rabih
Farhat
Related
Rabih Farhat is the Founder and Managing Partner behind Related, an award-winning Martech agency
that provides customized loyalty and reward solutions, and builds seamless technologies delivering exceptional customer experiences. With over 20 years of cross-industry expertise, he became a thought leader in driving the most successful programs across the Middle East and Africa region. Prior to founding Related, Rabih was leading the Loyalty practice at Peppers & Rogers, within the MEA region. There he played an essential role in building the largest loyalty program in the region, Saudi Telecom’s Qitaf, with more than 3000 partnerships secured across the Kingdom, more than 25 million customers and SAR450 million in incremental revenue. His hands-on experience varies from CRM to customer experience and management consulting, loyalty programs and strategic alliances, as well as digital transformation and innovation programs. This is reflected in his success in designing, developing, implementing and managing top-notch projects, including more than 10 loyalty rewards programs. Rabih is an adamant believer in a more humane and compassionate “alliance” between brands and customers, and that any rewards program should play an active role in achieving a higher purpose than the commercial benefits for both brands and consumers. Besides the modern-day disruptive innovations that his company continues to build, and have built from scratch, their primary goal, as Rabih puts it, is to work together with brands on incentive programs that transform values into positive impact on society. At its core, a loyalty program can be adapted to any vertical, be it telecom; retail; fintech or services and utilities, as long as it serves the higher purpose which Rabih believes in. In 2020, his company, Related, was awarded the Best Industry Service Provider and Best Technology
Solution as part of the international Incentive Awards, London. Rabih has received acknowledgements from top-executives in the region for his dedication and thought leadership. Anyone who’s worked closely with him highlights his deep expertise in the topic of customer loyalty, as well as having the right
ecosystem of partners and experts to help him elevate the industry. According to Rabih, his biggest achievement is his family, he is first and foremost a father and husband. His other pride and joy is Related, which he built passionately from the bottom up.